WordCamp – Day I : “Digital Life, Digital Influence”
First Speaker by Nanda Ivens, Digital Director IndoPacific Edelman.
Materi yang disampaikan bukan hal baru bagiku (that’s why I feel sleepy most of the times).
And here are some points that I noted :
- Yesterday Communication vs Today Communication.
Yesterday communication : top to down and one way communication
Today Communication : all about sharing, one way does not work anymore
- Digital Influence is :
- Knowing where to be
- Knowing what to talk
- Knowing what to do
- The advantage of Today Communication
Company starting to listening their customer and paying more attention to user experience
- Web Behaviour :
- Web 1.0 : one-way flow of information
- Web 2.0 : sharing experience
- Web 3.0 : mobility
- 5 characters of the new 360 community
1. Personalization
2. Culture of Sharing
3. Co-creation
4. Self Improvement
5. Global Social Concience
- Who do you think is a trusted source of information :
- 58% person like you
- 56% Academia
- 39% Employee
- 36% CEO
