This session is presented by Hock Chuan Ong, Maverick Founder.
It was a quick presentation with no slide presentation and no Question/Answer session.

Below are my notes :

• Old media and corporate culture are almost the same
   
• Web 2.0 can be called as naked conversation which we can talk straight to the customer
   
• Media relation – press is powerful
   
• Ways to use new media : 
  - great democracy : talk directly to the customer
  - citizen journalism
   
• Traditional medias are still very powerful until 5-6 years in the future while new media is still in measurement
   
• In conclusion, company is still not ready to use the new media

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